urhlednik.com
Quantum computing 2.0 / Augmented Reality / Artificial SuperIntelligence / Vegetation Management
10+ years of designing and building innovative IT products and data-intensive systems
6+ years of leading fully remote R&D teams
5+ years of runniing SaaS b2b products for large clients
Hey there! I’m Urh Lednik, a results-driven technical professional hailing from the small city Kotlje (sLOVEnia, EU).
I am engineer at heart, passionate to brewing new complex products and tackling edge technical challenges. A sport enthusiast, I am mastering my Apnea – Freediving techniques in combination with Spearfishing and Fishing at seaside.
Experience
Director of R&D at TROIA (www.troia.eu) (2018-present)
Managing R&D activities at TROIA – leads innovation, overseeing research and development to drive cutting-edge solutions. Align R&D projects with business goals, market needs, and emerging technologies (Artificial intelligence, Augmented Reality, Vegetation management, etc). This role involves managing teams, budgets, and timelines to ensure efficient product development and technological advancement.
Founder of DEV Engineering (www.dev.si) (2016-present)
Leads technical consulting and research, providing innovative engineering solutions across various industries and trending technologies (AI, AR, QC 2.0, etc). Drive the company’s vision, combining expertise in technology and problem-solving to support clients with advanced development strategies and product development. This role involves overseeing projects, fostering innovation, and ensuring high-quality technical consulting and research services.
Past
Co-Founder of Croosle Smart kit for kids (www.croosle.co) (2015-2017)
Managing technical product an development activities for Croosle – educational and experimental all in one smart kit, intended for anyone with the desire to learn programming. Drive the start-up vision, combining expertise in technology and problem-solving to prepare product for end clients.
Co-Founder of UGAtech Cattle monitoring systems (2013-2015)
Managing technical product an development activities for UGAtech – cattle monitoring – smart measurement devices for animals. Drive the start-up vision, combining expertise in technology and problem-solving to prepare product for end clients (software and hardware).
Embedded Software Engineer at iSystem GmBH (www.isystem.com) (2011-2013)
As an Embedded Software Engineer was involved into design, development and optimisation of software for embedded systems, integrating hardware and software to ensure functionality, efficiency, and real-time performance. Responsibilities included coding in C/C++, debugging, testing, and collaborating with hardware teams to develop firmware and drivers.
Education
University of Ljubljana, Faculty of Electrical Engineering, Slovenia, Europe (2011)
University of Ljubljana, Faculty of Economics, Slovenia, Europe (2013)
IEDC Bled School of Management (DMP Program), Slovenia, Europe (2013)
Quantic School of Business and Technology (CTO Program), Washington DC, USA (2025)
Skills
Technical skills
IT infrastructure and networking
Software development (architecture, coding, DevOps, cloud computing)
System design and scalability
Cybersecurity and data protection
AI, machine learning, and emerging tech knowledge
Leadership & Management
Decision-making and problem-solving
Team building and mentorship
Agile development methodologies
Cross-functional collaboration
Business & Strategy
Understanding market trends and competitive landscape
Aligning technology with business goals
Budgeting and resource allocation
Risk management
Communication & Vision
Driving innovation and digital transformation
Translating complex technical concepts for stakeholders
Public speaking and investor relations
Interests
Freediving – Apnea
A person interested in apnea enjoys breath-hold diving, exploring underwater depths, improving lung capacity, and pushing human limits in freediving.
Spearfishing and Fishing
Passionate about spearfishing, enjoys exploring underwater worlds, honing breath-hold skills, and sustainably hunting fish while respecting marine life
Mountain Bikecycling
Passionate about mountain biking, loves exploring trails, tackling challenging terrains, and enjoying nature. Always seeking adventure and adrenaline on two wheels.
Skiing
A passionate skier who loves the thrill of the slopes, enjoys exploring new terrains, and embraces the challenge of winter sports in breathtaking landscapes.
Travelling the world
A passionate traveler eager to explore diverse cultures, landscapes, and experiences worldwide, embracing adventure, learning, and new connections along the way.
